Does the corporate social responsibility of the service based on Blockchain technology affect the real behaviour of the consumer?

Abstract

The adoption of Blockchain technology has changed the relationship between the company and its customers. The purpose of this study is to investigate the effect of the social responsibility of companies offering services based on Blockchain technology on consumer attitude and resilience. Second, to study the effect of consumer resilience on attitude. Also, to study the effect of attitude on consumer behavioural intention. Finally, to study the effect of behavioural intention on real consumer behaviour. Data were collected from a sample of 463 air travellers. Participants were selected based on convenience sampling. The results show that the corporate social responsibility of the Blockchain-based service positively influences consumer attitude and resilience. Consumer resilience positively influences attitude. Attitude positively influences consumer behavioural intention. Finally, behavioural intention positively influences real consumer behaviour.