Year-end Sale % OFF 
Abstract
Street food markets are important for local economic development, but they must also meet visitors’ demands while operating. Since consumers’ trust is based on their perception on different aspects of these markets, the aim of this work was to study which factors most affected their purchase decision criteria. A total of 950 surveys were collected in 21 street markets (Canary Islands, Spain), recording data from the consumers’ estimation on food safety-related items (i.e., hygiene conditions of market installations, products, and food handlers) as well as other categories (i.e., prices and staff professionalism). The gathered data let us determine whether sociodemographic consumers variables like age, gender, or education level influenced their perceptions. The scores showed a strong correlation, the subsequent principal components analysis explained 81% of variability only with the first two components. The level of tolerance toward all items underlies in the first component, which was significantly higher for those aged 60 and older, but no significant correlation was found for gender or level of education. The youngest participants were more demanding about food safety-related aspects, while the middle-aged group was more critical of prices. This was especially true of females, who demanded better quality:price ratios. Knowing these preferences could facilitate the development of more effective marketing strategies, helping make street markets more competitive.
Highlights
Published: 17 September 2021Regardless of whether street markets are of the farm market type or mobile street markets, they are important meeting points for producers and sellers of local food worldwide.At such markets, consumers can purchase products of plant and animal origin, as well as a wide array of the foods, beverages, and typical meals of the region [1].Over the years, local authorities and traders have made efforts to improve these market installations
The intention was to elucidate which attributes consumers preferred when buying in traditional street markets rather than going to more modern shopping centers, and whether they were related to food safety or other reasons
Just as the evaluation made by our consumers between market food handlers’ training and market hygiene correlated well, other studies detected a relationship between a stall’ s general hygiene status and the hygiene conditions of the production, handling, and distribution of the food sold by the handling staff [30,31], as well as its microbiological quality [32]
Summary
Published: 17 September 2021Regardless of whether street markets are of the farm market type or mobile street markets, they are important meeting points for producers and sellers of local food worldwide.At such markets, consumers can purchase products of plant and animal origin, as well as a wide array of the foods, beverages, and typical meals of the region [1].Over the years, local authorities and traders have made efforts to improve these market installations. Regardless of whether street markets are of the farm market type or mobile street markets, they are important meeting points for producers and sellers of local food worldwide. At such markets, consumers can purchase products of plant and animal origin, as well as a wide array of the foods, beverages, and typical meals of the region [1]. Many installations are mobile and are assembled/disassembled at need In these installations, the aforementioned elements are scarce or present shortcomings that might affect the salubriousness of the food stored and sold— implying higher risks to consumers [4]
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Environmental Research and Public Health
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
