Abstract
The present study examines whether women involved with career work have shopping attitudes and purchase participation preferences different from those of women involved in non-career work. It finds that career women do differ from their non-career counterparts with regard to several attitudes that have been related to shopping. The attitudinal changes associated with careers and the socioeconomic resources that accompany such work, however, appear to have only an indirect relationship to preference for mail/phone order buying methods. In addition, career status could not be linked to willingness to expand or contract the traditional areas of female purchase jurisdiction.
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