Abstract
ABSTRACTAgainst the background of increasing internationalisation and digitalisation, the importance of online purchasing transactions, carried out by consumers in countries other than their own, is steadily growing. This is accompanied by an increase in the volume of shipments and, inevitably, by a surge in the level of freight traffic. On the part of the consumers, gaining insights into the ecological consequences of their behaviour has resulted in a greater degree of environmental awareness. This study aims to examine the extent to which this increase in ecologically-oriented sensitivity has an impact on the decision to make a cross-border online purchase. The results are based on a survey of 1,225 students and academic staff at a university. 68 % of the respondents have previously made an online purchase from a foreign online shop or online merchant. The analysis reveals that while there is an awareness of and knowledge about sustainable action, they do not play any part in the decision to make a cross-border online purchase.
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