Abstract

Media is considered the most effective tool to spread information and opinions in the community. It plays an important role in time management and exchanging or transferring information between different nations globally. The study is important, as this study tries to determine the role of social media on the academic activities of university-level students in Wah Cantt. The study develops a questionnaire to collect primary data from university-level students in Wah Cantt. The overall findings of the study revealed that Social media apps play an important role in improving the academic activities of University students in Wah Cantt. Based on the results of the data analysis, it is clear that social media is frequently used by students in educational institutions. Students use social media apps such as Facebook, Twitter, Google Classroom, WhatsApp, and others to have convenient access to teaching materials and to communicate with their teachers. This will also facilitate time management.

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