Abstract
The findings of this paper indicate that regional gambling culture can increase the long-term performance volatility of enterprises. The results of heterogeneity tests show that the impact of regional gambling culture on the long-term performance volatility of enterprises is more pronounced in companies with higher information asymmetry and those in regions with lower levels of marketization. This discovery of variability offers targeted suggestions for enterprises to formulate cultural industry development strategies under different economic backgrounds and industry characteristics, providing practical guidance for policymakers and corporate managers.
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