Does purpose of use matter? Influences on developmental use versus personal use by low-income farmers

Abstract

ABSTRACT In this research we examine the influences on use of Information and Communication Technology (ICT) for developmental purposes versus personal purposes such as communication and entertainment. We surveyed 145 low-income farmers in rural India who used ICTs at public-access centers. Our study revealed that factors influencing ICT use for developmental purposes differed from those influencing ICT use for personal purposes. Information quality, relative advantage, self-efficacy, and availability of other services were important determinants of developmental use but not personal use. For personal use, effort expectancy and cost were important. Policy implications for users and providers are discussed.