Abstract
DOES PRODUCT CONTEXT COMPLEXITY MATTER IN (IN)CONGRUENT SHOP ENVIRONMENTS? THE INFLUENCE OF PROCESSING FLUENCY ON PRODUCT EVALUATION
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https://doi.org/10.15444/gfmc2017.04.05.03
Copy DOIJournal: Global Fashion Management Conference | Publication Date: Jul 6, 2017 |
DOES PRODUCT CONTEXT COMPLEXITY MATTER IN (IN)CONGRUENT SHOP ENVIRONMENTS? THE INFLUENCE OF PROCESSING FLUENCY ON PRODUCT EVALUATION
Join us for a 30 min session where you can share your feedback and ask us any queries you have