Does presence of social media plugins in a journal website result in higher social media attention of its research publications?

Abstract

Social media platforms have now emerged as an important medium for wider dissemination of research articles; with authors, readers and publishers creating different kinds of social media activity about the article. Some research studies have even shown that articles that get more social media attention may get higher visibility and citations. These factors are now persuading journal publishers to integrate social media plugins in their webpages to facilitate sharing and dissemination of articles in social media platforms. Many past studies have analyzed several factors (like journal impact factor, open access, collaboration etc.) that may impact social media attention of scholarly articles. However, there are no studies to analyze whether the presence of social media plugin in a journal could result in higher social media attention of articles published in the journal. This paper aims to bridge this gap in knowledge by analyzing a sufficiently large-sized sample of 99,749 articles from 100 different journals. Results obtained show that journals that have social media plugins integrated in their webpages get significantly higher social media mentions and shares for their articles as compared to journals that do not provide such plugins. Authors and readers visiting journal webpages appear to be a major contributor to social media activity around articles published in such journals. The results suggest that publishing houses should actively provide social media plugin integration in their journal webpages to increase social media visibility (altmetric impact) of their articles.