Does Packaging Affect Consumer Preference During the Purchase of Chocolate?

Abstract

Chocolate is one of the highest consumed products and the packaging of such a product is important. The primary goal of the study is to understand if the packaging of chocolate has an impact on the consumer’s preference during the purchase of chocolate. The researcher concentrates on the elements of packaging, which are the color of the packaging, shape, size of the packaging, labeling information on the packaging, and the material of packaging. The study helps the producer to understand what factors on the packaging impacts the customer during the purchase of chocolate. The researcher concentrates on how these elements of packaging play a role in affecting the consumer at the point of purchase of chocolate. Through this study one will be able to deliver the product, i.e. chocolate, more efficiently and effectively to the consumers or the buyers.