Abstract
Abstract Two studies examine how experiencing a social need threat (ostracism and rejection) impacts subsequent preferences for self-disclosure to various digital audiences. Findings consider how contextual/situational factors like need threats may impact the appeal of two established perceived social affordances of media: personalization and privacy/visibility. Participants took part in a (bogus) social media activity to elicit feelings of inclusion/ostracization/rejection and then were asked about sharing their media preferences with various potential audiences. Results show that social need threats have no significant impact on privacy preferences but do affect preferences for sharing with some audiences and not others. Notably, ostracized and rejected participants show different patterns of preferences, suggesting these forms of social need threat may have distinct impacts on future self-disclosures. Implications for online relationship development and community building are considered in the discussion.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
