Does NGO Origin Influence Moral Judgment? A Study of the Attitudes of Algerian Participants Toward Foreign NGOs

Abstract

Building on previous literature on corporate behavior, we examine the impact of an nongovernmental organization’s (NGO) foreign status on the moral judgment of its actions in a host country. Individuals in Algeria ( N = 450) rated the ethicality of analogous ethical and unethical actions of domestic (Algerian) and foreign NGOs (European). For ethical actions, a foreign NGO was considered less positively than a local NGO for two scenarios out of three. For unethical actions, a foreign NGO was judged more severely in one scenario only. These results suggest that foreign status can influence moral judgment in a way that is consistent with liability-of-foreignness effect predictions. A foreign-sounding denomination can put an NGO at a relative disadvantage compared with its domestic counterpart. Consequently, the denomination choice should be carefully examined.