Does Latin America Exist? (And is There a Confucian Culture?): A Global Analysis of Cross-Cultural Differences

Abstract

Does Latin America exist?Latin American studies centers (like African, or Middle Eastern or West European studies centers) are based on the assumption that Latin America (and Africa, the Middle East, etc.) are more than arbitary geographic expressions: they define coherent cultural regions, having people with distinctive values and worldviews that make them think differently and behave differently from people of other cultures.The most powerful challenge to this view currently comes from the rational choice school, whose practitioners occasionally mention the importance of cultural differences but whose models almost always ignore them, implicitly assuming that in a given situation all people will make the same “rational” choices regardless of cultural perspectives. But if major differences exist between the worldviews and motivations of people in different cultural zones, a rational choice model that applies to the United States may not accurately describe the behavior of people in other cultures.The existence of meaningful cultural areas has been challenged on other grounds as well. Modernization theory focuses on the differences between “traditional” and “modern” societies, each of which are characterized by distinctive economic, political, social, and cultural institutions. This perspective tends to attribute any differences between Latin American and highly industrialized societies to differences in their levels of economic development: with economic development, these differences will tend to disappear. Differences between various “traditional” cultures tend to be ignored.The usefulness of “Latin America” as a meaningful cultural boundary could also be disputed on various other grounds.