Abstract
Gender inequalities persist in all economic sectors around the world, and women do not have the same economic possibilities as men. According to the World Bank, the tourist sector provides significant opportunities for women's empowerment by allowing them to rise in leadership and entrepreneurship roles (Twining-Ward L, Zhou V, Women and tourism: designing for inclusion, 2017). This research intends to investigate how leadership, motivation, and empowerment affect women's career progression in the South African tourism sector. The study was quantitative and descriptive, allowing researchers to evaluate the impact of leadership, motivation, and empowerment on women's career progression in the tourism sector in South Africa. Women working in destination marketing organisations (DMOs), hospitality, business tourism, travel agencies, and tour operators across the country provided primary data for this study. The findings of this study show that leadership of women in tourism did not meet the statistical criteria, and only motivation and empowerment of women in tourism are therefore discussed. This study is expected to address a gap in the body of knowledge on women in tourism in the South African tourism sector, as well as contribute to the rising global discourse on women's motivation and empowerment in tourism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.