Abstract
ABSTRACT Managers at Michigan State University's extensive ITV operation employ a wide range of evaluative procedures with special emphasis on term‐by‐term telephone interviews to assess student attitudes in television courses. The interview system is explained in some detail for readers interested in initiating relatively inexpensive research techniques. Recent data comparing students in television sections with students in face‐to‐face classroom sections show no significant differences in grades or attitudes toward mediated instruction. These data are applied in varied ways by producers, faculty and administrators to improve instructional television
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