Abstract
There is immense pressure across the world to adopt green technology and green practices in order to reduce the pollution level of urban and cosmopolitan areas. While, the adoption of green technology depends on several social and relative factors, there was so reluctance on the part of many to adopt it. Contextualizing the area of concern to the Tuk-Tuk, drivers in the city of Bangkok, Thailand, a study was conducted to assess the factors influencing adoption of green technology. The study followed qualitative research initially to explore unique factors and then confirmed those factors through qualitative research. Factor analysis was conducted to analyze the reliability of the instruments and data collected from the “tuk tuk” drivers. Almost 176 auto drivers were interviewed (informally) with a structured schedule and data collected. To analyze this data, study followed statistical tools like correlation and regression. The results clearly indicate that socioeconomic factors which are moderated by the green technology factors that influence the “TukTuk” drivers intention ‘not to go green’, even though they have the keen interest towards environmental concerns.
Highlights
There is immense pressure across the world to adopt green technology and green practices in order to reduce the pollution level of urban and cosmopolitan areas
The results clearly indicate that socioeconomic factors which are moderated by the green technology factors that influence the “TukTuk” drivers intention ‘not to go green’, even though they have the keen interest towards environmental concerns
The major objective of the current research was to explore the relationship between socio-demographic factors and going green attitude of “tuk tuk” drivers in Bangkok city of Thailand and thereby analyze the significant influence of the independent variable on dependent variables selected for the study
Summary
There is immense pressure across the world to adopt green technology and green practices in order to reduce the pollution level of urban and cosmopolitan areas. Contextualizing the area of concern to the Tuk-Tuk, drivers in the city of Bangkok, Thailand, a study was conducted to assess the factors influencing adoption of green technology. Almost 176 auto drivers were interviewed (informally) with a structured schedule and data collected To analyze this data, study followed statistical tools like correlation and regression. The report of environmental scientist’s indicates that auto rickshaws did little to reduce pollution because of their inefficient, two-stroke engines and lack of maintenance. This environmental concern extends true to great by many research reports. This research paper tries to correlate the socio-demographic factors influence on “Tuk Tuk” drivers in Bangkok, Thailand, in their intention to go with green technology further with adoption of green attitude
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