Abstract
Green Supply Chain Management (GrSCM) has received increased attention from both academia and industry in recent years in the industrial nations. It focuses on reducing the adverse impact of business processes on the environment. These business processes include product design, material sourcing and selection, manufacturing processes, product delivery and end-of-life management of the product. The research studying interactions between environment and businesses in Pakistan has been scarce. This study is conducted to set a platform for GrSCM research in Pakistan as it aims to investigate the perceptions of the manufacturers and consumers regarding their understanding about GrSCM and green products. A qualitative research design including indepth interviews from senior managers of three manufacturing firms and a focus group of customers has been conducted for this purpose. A list of critical factors of GrSCM has been developed based on survey of the literature. The comparison between the GrSCM literature, manufacturer perception about GrSCM and consumer perception about green products lead towards the conclusions regarding; how consumers perceive green products? Do they really demand such products? Do the manufacturers think there is a need for GrSCM? How do they think GrSCM can lead to competitiveness and better economic performance? Basic understanding regarding these issues leads to the future direction for research and practice in this area.
Highlights
Green supply chain management (GrSCM) has gained increasing attention within both academia and industry
The first section describes the practices related to Green Supply Chain Management (GrSCM) of the three case companies in Pakistan
This study focuses at the Snacks division of the company and the following section describes its GrSCM conceptualization and practices
Summary
Green supply chain management (GrSCM) has gained increasing attention within both academia and industry. The continuous environmental deterioration over the last few decades has drastically increased the consumer awareness of environmental problems (Min & Galle, 2001) Due to this rising global awareness of environmental protection, logistics and supply chain managers have to balance the efforts to reduce costs and innovate while maintaining good environmental and ecological performance (Pagell, Yang, Krumwiede, & Sheu, 2004; Roehrich, Hoejmose, & Overland, 2017). It covers diverse areas such as: GrSCM strategies (Laari, Töyli, & Ojala, 2017), GrSCM enablers (Dubey, Gunasekaran, Papadopoulos, & Childe, 2015), pressures influencing GrSCM (Kauppi & Hannibal, 2017; Roehrich et al, 2017; Sayed, Hendry, & Zorzini Bell, 2017), supplier partnerships for sustainability (Sayed et al, 2017), green behaviors (Li, Shao, & Zhang, 2018), and relationship between GrSCM and performance (Hong, Zhang, & Ding, 2018; Laari, Töyli, Solakivi, & Ojala, 2016; Jabbour, Brust, Jabbour, & Latan, 2017; Luthra, Garg, & Haleem, 2016; Vanalle, Ganga, Godinho Filho, & Lucato, 2017; Vijayvargy, Thakkar, & Agarwal, 2017)
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