Abstract
ABSTRACT This study investigates if the effect of nightclub experience attributes on generation Z (born 1995 to early 2000s) customers’ satisfaction and loyalty is moderated by gender difference. An online survey was completed by 214 nightclub customers in Auckland, New Zealand. The results revealed that the participants’ nightclub experience had a significant positive impact on the outcomes of customer satisfaction and loyalty, and that male customers perceived a stronger effect of their social interaction experience on satisfaction and customer loyalty than did female customers. The practical implications of the results for nightclub owners are provided along with further research directions.
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