Abstract
ABSTRACT Developing countries are on the threshold of an economic emergence. India tops among them as a giant with unsurpassed economic growth. Knowing the need for massive capital formation in sustaining the momentum, government authorities and financial services firms have begun channelizing disposable incomes of suburban and rural masses into productive investments. But in providing scientifically-rooted investment guidance these agencies do not have enough empirical or research material to rely on in understanding the investment priorities, goals and orientations of the nonurban populations. This study explores into the investment goals, risk attitudes, and investment return expectations of nonurban investors in India. Conducted in a fast changing nonurban region in the country, findings of the study are expected to provide empirical insights useful for policy making and for designing investor education programs both in India and other developing countries. Keywords investment, investment orientation, investment goals, investment risk, suburban investors
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