Abstract
Globally, the COVID-19 pandemic has had a significant influence on international tourist arrivals and receipts. This study examines the effect of environmental stimuli on tourists' satisfaction and intention to revisit rural tourism destinations in Sarawak, Malaysia. To determine the fitness of the measuring model and structural model, a total of 272 valid surveys were used. Interestingly, empirical evidence indicates that the majority of identified environmental stimuli (i.e., environmental quality, carrying capacity, and relaxation) significantly contribute to tourists' satisfaction. Additionally, it was revealed that satisfied tourists have a higher likelihood of returning, especially to rural tourism destinations in Sarawak. Additionally, a favorable attitude of local communities was discovered to be a key moderator in increasing the relationship between visitor satisfaction and intention to revisit.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.