Does Entrepreneurship Require Creative Thinking?

Abstract

In Notes from the Front, practising entrepreneurs offer personal perspectives on significant issues in the light of their own business experience. This issue's author, Andy Green runs his own public relations (PR) and marketing consultancy based in Wakefield, Yorkshire, UK. A former chairman of the Yorkshire Group of the Institute of Public Relations, Andy has been involved in PR since he left Swansea University in 1981. His career has spanned local government, utilities and the private sector, prior to establishing his own business seven years ago. In recent years he has diversified into consultancy in creativity. He has won numerous professional awards for this new line of work and now runs courses for the Institute of Public Relations and for many leading consultancies and organizations. He is the author of ‘Creativity in Public Relations', a book in the ‘PR in Practice Series’, published by Kogan Page in association with the Institute of Public Relations (IPR). In this article he reflects on his development of creativity as a concept and as a product, and also on the relationship between entrepreneurship and creative thinking.