Abstract
in modern society, the problem of the influence of cinema on the viewer and its value-semantic sphere is of great importance. It is worth noting that this area of influence on a person, despite the relevance due to the popularity of this type of product, is poorly studied from the point of view of sociology. During the work, the cultural identification of society through cinematographic art was analyzed, as well as the relationship between the viewer and the movie character. Theoretical approaches to studying the influence of cinema on a person of both foreign and domestic scientists are considered. The analysis allows concluding that the impressions that the viewer receives while watching the film can reach the level of real life impressions and is transferred to the experience of his daily life. Consequently, the products of cinematographic art not only affect the person, but also constitutional various aspects of his everyday reality.
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