Abstract
Abstract : The Department of Defense (DoD) conducted a public affairs campaign during Operation Iraqi Freedom (OIF) that included a variety of strategies and means to communicate to the American public and the international community the U.S. intentions concerning military operations in Iraq. Did DoD employ the appropriate strategies and means to meet the communication goals and how did DoD measure the effectiveness of its communications strategies and means? This paper will examine DoD's effectiveness in communicating its strategies goals objectives about military operations during OIF and the means by which DoD executed the strategies and means.
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