Abstract

This article is an audience ethnography, focusing on the documentary The Work (dir Jairus McLeary and Gethin Aldous, US, 2017), which depicts a four-day therapeutic programme involving men from the community and men from a high security prison. The film was screened to audiences of people who live and work in an English prison-based therapeutic community. Previous prison-based audience studies have highlighted the significance of the media text and the characteristics and experiences of the audience, but have not specifically addressed the salience of the context in which the media is consumed. By conducting the research in an atypical penal environment, the intention is to illuminate how consumption is affected by different penal contexts. The audience offered macro, meso and micro level responses to the documentary. At a macro level, they recognised the reforming intentions of the film, but also revealed the limitations of popular culture, with its emphasis on spectacle. At a meso level, the audience offered a sophisticated and expert analysis of the content and omissions of the film’s representation of therapeutic processes and cultures. At a micro level, those serving prison sentences used the content of film as therapeutic material, reflecting on their own emotions and experiences, while the prison staff used the content to explore their professional identities. The audiences viewed the film through a therapeutic habitus, and media consumption was a way of enacting and reinforcing the expectations and practices of therapeutic community life. By highlighting the salience and variability of penal contexts, the study extends prison-based audience scholarship, but also highlights a factor that should be considered in the planning and design of media and arts programmes in prison.

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