Abstract

This paper examines evidence derived from a case study of Sydney 2000 – which could be usefully considered in the planning of London 2012 – in estimating the economic impacts of the Olympic Games. Previous studies have utilised Input–Output models to estimate the impacts of the Games, although recent criticism of this approach has, however, led to the use of Computable General Equilibrium Models. Both models have been applied in estimating the impacts of Sydney 2000. Examining pre-Games impacts and contrasting them with post-Games results, this study reveals significant differences. This suggests the need for more rigorous and standardised industry methods to reduce discrepancies. Moreover, inadequate attention and an underestimation of importance is paid to what could be the most important period of all, the post-Games period and there is an overall lack of understanding of the behaviour patterns of Olympic tourists. The findings of this study highlight some important considerations for those involved in making London 2012 a tourism success.

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