Abstract

The development of deepfake technology resulted in a new era of societal disruption, which has sparked significant challenges regarding the nature of genuine knowledge and the ethical predicament that our generation is currently confronting. This article explores the ramifications of deepfake in contemporary society and draws its motivation from the well-known novel of Doctor Faustus. Deepfake, also known as artificial intelligence-generated altered media, present a substantial risk to the veracity of information, as well as an opportunity to warp perceptions of reality and erode trust. This article sheds light on the ethical conundrums that result from the manipulation of information by investigating the influence that deepfake has had on a variety of disciplines. The paper highlights the critical need for ethical awareness, legislative frameworks, media literacy, and technology breakthroughs to offset the detrimental consequences of deepfakes. We will only be able to successfully negotiate the treacherous junction of technology, knowledge, and morality if we work together to do so. Then only will we be able to safeguard the veracity of knowledge and preserve the foundations of an equitable and enlightened society.

Full Text
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