Do We Understand What the Public Hears? Stakeholders’ Preferred Communication Choices for Discussing River Issues with the Public

Abstract

AbstractCommunication between stakeholders and the larger public is an increasingly important issue in today's policy world. This communication often takes the form of policy narratives; however, few studies have empirically examined what type of communication style stakeholders prefer for communication with the public. This study uses a survey of 87 river stakeholders to determine the preferred communication choices of stakeholders. The study finds that 39% of the stakeholders chose a duty‐based narrative, 28% choose a science statement, 23% choose an engaged citizen narrative, and 10% choose a do nothing statement. Some of these preferences were related to issues of trust, other policy preferences, and demographic background. Based on previous research, the findings demonstrate that stakeholders can make decisions about how to communicate with the public that are not necessarily reflective of the own values.