Abstract
Advertising is powerful medium of mass communication, particularly TV advertising. The need and importance of advertising is increasing day by day. All the companies want their product to be at the top in the so the companies spend a lot on advertising, marketing and promotion of their product. This project deals with the study on “Believe on TV advertisements among viewers in Delhi”. The objective of the study is to analyze the Believe on Various kinds of TV advertisements and what kind of advertisement is more preferred. The research design undertaken for the study was descriptive research and convenience sampling method is used and the sample size consist of 176 respondents. Simple percentage method, various comparatives tables and various comparatives charts are used to analyze the data collected and the results of the study shows that the overall Advertisements on TV are still Believable.
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