Do Voices Really Make a Difference? Investigating the Value of Local Video Narratives in Risk Perceptions and Attitudes Towards Sea-Level Rise

Abstract

Purpose: The authors present the results of an empirical study investigating strategies for localizing risk messaging pertaining to sea-level rise (SLR) and flooding. We argue that continued testing is necessary to help bolster arguments about the value of localization design practices and that technical communication as a field is positioned well to lead the charge in such testing.<br/> Method: The authors conducted a mixed methods research study to discover whether video stories from local residents change user perceptions or concern about SLR as a risk. More than 100 survey responses were collected to track any relation between concern and understanding and modality of storytelling, and focus groups were led with 13 survey respondents to add a deeper understanding of effective strategies for localization.<br/> Results: The data show that video and textual storytelling do not differ as much as expected in the context of decision-support tools for SLR.<br/> Conclusion: Although video narratives for localization did not affect user perception or concern about SLR more strongly than text quotes did, participants felt that the localization efforts were compelling. Participants suggested ways in which both video and textual narratives might be more effectively used to support audiences' understanding of SLR. As a result of their suggestions, we note future research topics and testing methods to explore risk localization best practices.