Abstract
ABSTRACTCruise ship tourism is a growing industry and the major destinations are the Caribbean, Europe and North America. The study analyses the reallocation of ships from the Northern to the Southern Hemisphere during the off-season period and the variables that influence the itinerary choice. The two main destinations in the Southern Hemisphere are South America and Oceania. Based on descriptive analysis and a Logit model, we evaluate our main hypothesis that the itinerary along with its tourist attractiveness matter to the ship owner’s decision. Our results based on a 2017–2018 data base indicate that a variable for tourist attractiveness, given by a TripAdvisor score, is found to be highly significant even controlling the results for port calls and for cruise ship capacity. We further found out that South American itineraries are more responsive to positive changes in ship capacity measures and Oceania destinations are preferred based on superior port infrastructure.
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