Abstract
This experimental study looked at the attitude of millennials—primarily self-identified White college students 18 to 22 years old—toward broadcast news sources. Several radio news stories were created and used as stimulus material (on 2 themes—economy and social media technology). Participants rated their impressions of the reporters, external sources, and stories. Factor analysis yielded 4 factors: source credibility and altruism, and message credibility and importance. ANOVA, MANOVA, and t-tests revealed that young people's attitudes differed little when evaluating external sources or journalist sources. The primary exception was stories about social media technology, when journalist sources were identified by participants as more credible than external sources. Implications for future research and the industry are discussed, as well as limitations pertaining to this study.
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