Abstract
This study investigates conventional ratings as they are presented on TripAdvisor. Conventional ratings are ratings, commonly using stars as a symbol, allocated by government or private bodies that work with hotel inspectors. The data from guest ratings on TripAdvisor was explored through two samples of hotels that were purposively selected based on the TripAdvisor rankings covering 11 international destinations. These data were compared to the ratings of the same hotels as they were retrieved from the databases of the conventional rating system bodies that were active in the respective destinations. Findings indicate that it is difficult to retrieve conventional rating system databases and that almost half of the conventional ratings displayed on TripAdvisor are incorrect. These findings suggest that contemporary marketing and tourism opportunities on TripAdvisor outweigh those presented by conventional hotel-rating systems.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
