Abstract

The present study aims to investigate the indirect link between sexual objectification and belief in personal free will. We hypothesized that being subjected to objectifying commentary would lead women to self-objectify and, in turn, to perceive themselves as having less personal free will. In this study, 105 women were asked to sign up a website created for this study by providing a personal description and a photo. After signing up, they received feedback from a fictitious male user. Depending on the condition, the comment was neutral (baseline), focused on their description (non-objectifying) or focused on their physical appearance (objectifying). The results showed that participants in the objectifying condition (vs. non-objectifying vs. baseline) self-objectified (i.e., perceived themselves as lacking human mental states and more as an instrument vs. a human) and, in turn, believed that they had less personal free will. The theoretical and practical implications of these findings for educators and therapists are discussed.

Highlights

  • Valuing women on the basis of their sexual attractiveness rather than their skills is a pervasive tendency that still permeates most western societies

  • An emerging clear outcome of this state of self-objectification is that women are less prone to stand up against the unfair gender status quo and participate in collective actions aimed at challenging it (Calogero, 2017)

  • Through an experimental study we analyzed whether sexual objectification – understood as the male focus on women’s physical appearance – and, in particular, women’s consequent self-objectification undermines the belief in personal free will, i.e., the perception of being able to make free and conscious decisions (Baumeister and Monroe, 2014)

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Summary

Introduction

Valuing women on the basis of their sexual attractiveness rather than their skills is a pervasive tendency that still permeates most western societies. This focus on physical appearance affects women’s inner states, by leading them to self-objectify, i.e., to self-value and view as a mere body rather than a full human being. Through an experimental study we analyzed whether sexual objectification – understood as the male focus on women’s physical appearance – and, in particular, women’s consequent self-objectification undermines the belief in personal free will, i.e., the perception of being able to make free and conscious decisions (Baumeister and Monroe, 2014).

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