Do Pictures Tell a Different Story? A multimodal frame analysis of the 2014 Israel-Gaza conflict

Abstract

Pictures play an ever-increasing role in the public’s understanding of mediated events. However, many studies show that visuals remain an understudied field, especially when it comes to multimodal approaches. This remains an important issue in today’s media environment, where visuals and their interaction with textual contents are becoming increasingly important carriers of meaning. The following paper presents results from a multimodal quantitative content analysis of the online coverage of the 2014 Israel–Gaza conflict, wherein an innovative comparative approach to visual and textual frames was applied. We examine the existing frames, identify patterns of visual and textual frame co-occurrence and describe changes of the applied multimodal framing. Overall, a sample of 150 texts and 219 pictures was coded. The study shows that the applied visual and textual frames initially correspond with each other thematically. During the course of the conflict, however, the provided textual and visual framing divert increasingly. While the textual mode more or less upholds its original framing of the events, the visual level intensifies the framing strategy it has adopted since the escalation of the conflict began. As a result, textual coverage focuses more on negotiations and solutions, whereas images become increasingly graphic.