Do People Hear a Sarcastic Tone of Voice When Silently Reading Sarcastic Text?

Abstract

ABSTRACTThe received wisdom is that people can mentally invoke a sarcastic tone of voice during silent reading although there is no direct evidence for this claim. We provide an empirical demonstration. In Study 1, participants silently read a set of ambiguous phrases as either being sarcastic or sincere, and chose from a set of adjectives those that best describe the tone of voice that was invoked. Sarcasm-discriminating and sincere-discriminating adjectives were identified. In Study 2, a different sample read a set of phrases in a minimal discourse context. The critical phrase (e.g., “isn’t she friendly”) was preceded by one of three contexts: positive (to invite a sincere reading), negative (to invite a sarcastic reading), and an ambiguous context that could invoke either a sincere or sarcastic reading. Following each scenario participants were asked to rate a set of adjectives as to the extent the adjective was mentally heard during silent reading: the adjectives were a subset of those that were sarcasm-discriminating, sincere-discriminating (as determined in Study 1) or a set of adjectives irrelevant to tone of voice. As predicted, even when not instructed to think sarcastically, participants rated most highly those adjectives chosen as associated with a sarcastic tone of voice in the negative context and least in the positive context. Analogously, the opposite effect was observed for sincere-discriminating items: rated as most applicable to what is being heard internally for positive contexts and rated lowest in negative contexts. These basic findings were replicated when demand characteristics were minimized (Study 3).