Abstract
Researchers in the evolutionary aesthetics tradition have suggested that people prefer shiny objects because glossiness connotes water. We consider some methodological issues in past research and present an experiment that manipulated the glossiness of metal objects. Young adults ( n = 134) viewed silver coins that were either dull or in “brilliant uncirculated” condition as well as copper cylinders that were either rough and tarnished, polished with a brushed surface, or polished with a mirror finish. Ratings of attractiveness showed that people preferred the shiny over the tarnished coin and the glossy copper bar over the tarnished and brushed ones. These effects were not simply due to perceived quality or implied effort. The findings demonstrate that, after many potential confounds have been avoided or controlled for, people do seem to have a thing for bling.
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