Do not prime too much: Prime frequency effects of masked affective stimuli on effort-related cardiovascular response

Abstract

This experiment investigated the prime frequency effect of masked affective stimuli on effort-related cardiovascular response. Cardiovascular reactivity was recorded during a baseline period and an attention task in which either 1/3, 2/3, or 3/3 of the trials included the presentation of masked emotional facial expressions (sad vs. happy). In the resting trials participants were exposed to masked neutral expressions. As expected, and replicating previous findings ( Gendolla and Silvestrini, in press), participants in the 1/3 priming condition showed stronger systolic blood pressure reactivity – indicating more effort – when they were exposed to masked sad faces than when they were exposed to masked happy faces. This effect disappeared in the 2/3 and 3/3 conditions. Findings are interpreted as demonstrating habituation effects of masked affective stimuli on effort mobilization.