Do men hold African-American and Caucasian women to different standards of beauty?

Abstract

Racial differences in men's preferences for African-American and Caucasian women's body size and shape were examined. As expected, there was a trend for African-American men to choose ideal figures with a lower waist-to-hip ratio (WHR), which is associated with a more curvaceous figure. Contrary to expectations, however, African-American men did not choose heavier female figures as ideal. In fact, both groups chose underweight and normal weight figures as ideal. The results from this study suggest that while preferences for WHR may continue to be associated with cultural factors, African-American and Caucasian men may have become more similar than different in their preferences for female weight. Also, the results suggest that within the African-American sample, there were two subsamples with regard to WHR preferences, with one subgroup endorsing the same ideal WHR as their Caucasian counterparts. The results are discussed in terms of possible changes to cultural values that may be reflected in a change in what is considered attractive.