Do Men Apply Differently Than Women? An Analysis of Language in Standardized Application Documents.

Abstract

Based on previous research about gender differences we investigated whether varying language utilization across gender can be found in standardized text documents such as job applications. To this end, 581 cover letters, CVs and complete application documents were analyzed using linguistic inquiry and word count. Some language differences between men and women could be shown, even if as expected, there were smaller effects than in comparative studies in less formalized contexts. These differences were specific for cover letters and CVs. A differentiated examination showed that gender differences in the cover letters were largely determined by function words. In contrast, differences in the CVs were mainly due to differences in content words. The findings add the context of recruiting to lend support to the framework of gender differences in language across different contexts. Implications for candidates, recruiters and companies are discussed.