Do levels and phases always happen together? Questions for considering the case of new-venture emergence

Abstract

In response to Ford and Sullivan's chapter, this commentary poses a number of questions intended to help future research efforts ascertain whether levels of analysis and phases of new-venture emergence happen concurrently. Strongly in agreement with Ford and Sullivan's call for a process approach toward the study of entrepreneurial ventures, the commentary focuses on the potential processes associated with different levels of analysis that might possibly underlie the enactment and effectuation processes depicted in their model. Through the examination of these underlying processes, questions for future research are raised to help address the question, “Do levels and phases of new-venture emergence always happen together?”