Do journalists cater to audience's social identity? Assessing the alignment of news content with readers’ national identity orientations

Abstract

This study investigated the use of national stereotypes and home cultural referents (so-called “domestication”) in foreign news reporting, in relation to social identity theory which posits that individuals are drawn to information/assessments that positively describe the social groups to which they belong. Through a content analysis of influential newspapers from three different countries, this study finds that foreign news coverage tends to depict the home culture favorably while generally denigrating foreign societies, consistent with the theory's predictions. The study also finds that foreign news generally portrays the foreign society negatively with or without the stereotype but that stereotyping will enhance negativity. This research also employed cultural theories to probe the reciprocal nature between the audience and the journalists, both of who may share similar cultural frames.