Abstract

Companies strive on product designs. Household sector innovators modify and innovate consumer products as small projects. Innovators use gestalt theory and look at the idea as a whole rather than in parts. These ideas are developed based on the three-dimensional strategy: aesthetics, functionality and symbolism. These design dimensions together show positive influences on a customer’s willingness to pay and generate a positive effect on purchase intentions. There is a strong predictive link between raw idea and consumers’ purchase intentions. Therefore, experts consider consumer panel evaluations. In recent years, making product design ideas environmentally friendly has become popular. Biomimicry is a new concept which encourages designers and product managers to innovate with product designs through emulation of biological forms, processes, patterns and systems. Biomimicry-driven projects produce double intellectual property with double energy savings for one-sixth the resources. The betterment of a product would be done with the help of user experience and design. These design ideas can include radical or incremental innovations. This chapter addresses the following questions: What role does biomimicry play in incremental and radical innovations? Explain how the new innovative product ideas follow three dimensionality: aesthetics, functionality and symbolism? How important is user experience (UX) design in biomimicry-based product innovations?

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