Do face masks undermine social connection?

Abstract

AbstractMask mandates were commonplace around the world during the COVID‐19 pandemic and essential to slowing the spread of SARS‐CoV‐2. However, it is still unclear whether and how masks impact social bonding. Building on past research examining the effects of masking on emotion recognition and social perception, the current research examines the effect of masking on feelings of social connectedness. Three studies (total N = 177) using videotaped introductions of masked and unmasked peers and varied assessments of desire for social connectedness yielded no differences as a function of masking. Although participants reported more difficulty hearing masked (vs. unmasked) peers, masking did not significantly impact other facets of communication or perception related to social bonding. When participants filmed their own introductory videos (Study 3), results showed increased expressivity within the masked (vs. unmasked) conditions, perhaps as a compensatory measure to aid bonding. These findings speak to the resiliency of the human need to belong and belonging‐maintenance processes.