Abstract
Currently under discussion is the European Commission's proposal for a General Data Protection Regulation, which will replace the Data Protection Directive from 1995 over time. The Regulation proposes introducing a number of specific obligations and rights in order to protect the interests of citizens and consumers and provides far-reaching powers for governmental agencies to enforce these rules. However, this is directly against the original purpose of and rationale behind data protection rules and, moreover, an increased emphasis on consumer interests and rights to control personal data seems like an inadequate tool for solving the current problems involved with Big Data.
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