Do creativity techniques enhances employees soft skills?

Abstract

This research aims to analyze how creativity techniques can enhance workers’ soft skills. In addition, this study aims to understand how the environment that surrounds company workers can affect their performance. Therefore, a quantitative methodology was developed through a questionnaire with 87 answers from employees of large companies in the area of Marketing and Management. The data was studied through reliability to find the relation between the creativity techniques, soft skills and the work environment, where the workers are inserted. The results show that most of the companies approached are comfortable using creativity techniques as a way of stimulating creative potential and enhancing the soft skills of workers, such as negotiation, problem-solving and innovation. It was also found that most only use the best-known techniques such as Brainstorming and Mind Map. These findings focus on the need to implement more creative techniques and an environment/sessions where workers feel comfortable exposing their ideas. It is recommended that companies start taking into account the creative potential of workers, as this allows a company to differentiate itself in an increasingly competitive working world.