Abstract
AbstractDrawing on an Australian sample (n = 944), this study used PLS‐SEM modeling approach to test the effect of motivations and constraints on solo travel intention by considering constraint negotiation. The study also examined the influence of self‐construal and perceived behavioral control (PBC) on solo travel intention. The findings identify self‐actualization, self‐construal, and PBC as key drivers of solo travel intention. While interpersonal constraints negatively affect solo travel intention, negotiating structural constraints is more crucial in enabling the intention. Recommendations informed by the findings are provided to the travel industry for it to harness the full potential of the solo travel market.
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