Do community entrepreneurial development shape the sustainability of tourist villages?

Abstract

This study looks at the role of community entrepreneurial development in mediating the linkages between geographical conditions, local wisdom, and traditional culture on the sustainability of tourism villages. In this study, this hypothesis was evaluated quantitatively. Respondents filled out a questionnaire as a research instrument. Village officials, the Tourist Awareness Group (Pokdarwis), and the community in Cikolelet Tourism Village, Banten Province, participated in this research. 140 individuals were selected for this study using purposive sampling, and the data were analyzed using a structural equation model (SEM). According to the conclusions of this study, geographical conditions, local wisdom, and traditional culture have a beneficial and statistically significant influence on community entrepreneurial development but do not directly affect the sustainability of tourism villages. Community entrepreneurial development influences the sustainability of tourist villages. Furthermore, community entrepreneurial development mediates the relationship between geographical conditions, local wisdom, and traditional culture on the sustainability of tourist villages. These findings recommend that tourism stakeholder cooperation between village officials, the Tourist Awareness Group, and the community must collaborate in the sustainability of the tourist village. This paper offers novelty by investigating community entrepreneurial development variables as mediators of the influence of geographical conditions, local wisdom, and traditional culture on the sustainability of tourist villages with exploratory quantitative analysis. In contrast, previous research only used explorative qualitative analysis, at least in the tourism sector, from an Indonesian perspective.