Do commodities reproduce themselves through human beings? Toward an ecology of goods

Abstract

Abstract The argument of this paper—'an ecology of goods'—could be summarized as follows: Goods exist only in relation to each other. Goods form groups, and in time higher organizational levels, groups of groups, i.e. networks of artifacts emerge. Mass consumption society is the most developed manifestation of this organizing process. The process of association and dissociation of goods is only partly controllable through human decisions. Human beings making decisions about buying, using and disposing of goods are constrained by the “logic” of the general organizing process. This process emerges out of different kinds interactions between commodities and feedback cycles with unintended consequences. In routinization and institutionalization processes commodity interactions become stabilized, i.e. the fidelity of replicative cycles increases. From this perspective, a system of commodities could be seen as an entity, which reproduces itself in a continuous resource exchange with its co‐actors and environment. In a system there is both a tendency toward functional differentiation and integration with other systems. Accordingly, systems of goods are cyclic processes within processes rather than given stable entities. This approach places many theoretical and practical problems of consumer society in a new perspective.