Abstract
Movies sometimes receive recognition for their excellence by their industry, by critics and by audiences. This recognition is celebrated at big awards shows, some of which are televised to mass, international audiences. Winning awards for best picture, best actor/actress and best director not only represent confirmation of quality but also attract a lot of free publicity for movies. If this publicity comes as the movie is beginning to wane at the box office after a run of several weeks, its box office returns can receive a boost. Research evidence on major awards such as Oscars or Golden Globes has indicated that they can influence box office performance in a highly positive way. Box office is most boosted by winning one of the big awards (Best Actor/Actress in Leading or Supporting Roles, Best Director and Best Picture).
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