Do Advertising-Profitability Studies Really Show That Advertising Creates a Barrier to Entry?

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Previous articleNext article No AccessDo Advertising-Profitability Studies Really Show That Advertising Creates a Barrier to Entry?Thomas T. NagleThomas T. Nagle Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmail SectionsMoreDetailsFiguresReferencesCited by The Journal of Law and Economics Volume 24, Number 2Oct., 1981 Sponsored by The University of Chicago Booth School of Business and The University of Chicago Law School Article DOIhttps://doi.org/10.1086/466987 Views: 19Total views on this site Citations: 13Citations are reported from Crossref Copyright 1981 The University of ChicagoPDF download Crossref reports the following articles citing this article:John K. Ashton, Andrew D. Pressey The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007, Journal of Marketing Management 27, no.9-109-10 (Aug 2011): 1027–1058.https://doi.org/10.1080/0267257X.2011.558386Kyle W. Stiegert, Shinn-Shyr Wang, Richard T. Rogers Structural change and market power in the U.S. food manufacturing sector, Agribusiness 25, no.22 (Dec 2009): 164–180.https://doi.org/10.1002/agr.20193John K. Ashton, Andrew D. Pressey The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007, SSRN Electronic Journal (Jan 2008).https://doi.org/10.2139/ssrn.1331407Peter S. Menell, Suzanne Scotchmer Chapter 19 Intellectual Property Law, (Jan 2007): 1473–1570.https://doi.org/10.1016/S1574-0730(07)02019-1Marko Lah, Andrej SušJan, Branko Ilič A Post Keynesian approach to advertising and its relevance for the transition economies, Journal of Post Keynesian Economics 29, no.22 (Jan 2007): 309–325.https://doi.org/10.2753/PKE0160-3477290207Charles D. DeLorme, Peter G. Klein, David R. Kamerschen, Lisa Ford Voeks Structure, conduct and performance: a simultaneous equations approach, Applied Economics 35, no.11 (Jan 2003): 13–20.https://doi.org/10.1080/00036840210147149Charles D. Delorme, David R. Kamerschen, Peter G. Klein, Lisa Ford Voeks Structure, conduct and performance: a simultaneous equations approach, Applied Economics 34, no.1717 (Nov 2002): 2135–2141.https://doi.org/10.1080/00036840210135836Matthias R. Greuner, David R. Kamerschen, Peter G. Klein The Competitive Effects of Advertising in the US Automobile Industry, 1970‐94, International Journal of the Economics of Business 7, no.33 (Jul 2010): 245–261.https://doi.org/10.1080/13571510050197177John R Lott The effect of nontransferable property rights on the efficiency of political markets, Journal of Public Economics 32, no.22 (Mar 1987): 231–246.https://doi.org/10.1016/0047-2727(87)90014-4Richard S Higgins, Fred S McChesney Truth and consequences: The Federal Trade Commission's ad substantiation program, International Review of Law and Economics 6, no.22 (Dec 1986): 151–168.https://doi.org/10.1016/0144-8188(86)90001-3Seth W. Norton Advertising Restrictions and the Size Distribution of Firms, International Journal of Advertising 5, no.11 (Mar 2015): 59–72.https://doi.org/10.1080/02650487.1986.11106953Vincent P. Norris The Economic Effects of Advertising: A Review of the Literature, Current Issues and Research in Advertising 7, no.22 (May 2012): 39–134.https://doi.org/10.1080/01633392.1984.10505366Stanley I. Ornstein The Federal Trade Commission's Anti-trust Attack on Advertising, International Journal of Advertising 3, no.44 (Mar 2015): 283–300.https://doi.org/10.1080/02650487.1984.11105028